Be Careful When Comparing Apples to Apple Trees

Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report, Why Marketers Should Keep Sending You Emails. Whew… the name is a little less link

Here’s Why You Should Integrate Email and Social Media Strategies

We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work if the efforts were coordinated. The problem is that only 56% of marketers integrate social