Articles Tagged email:
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Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
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Sales and Marketing Training
The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across outbound channels: Email: Still a cornerstone of digital marketing, email allows for personalized messaging, targeted campaigns, and direct communication with…
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Analytics & Testing
8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones
Website visitor retention is often overlooked in content marketing, yet it’s a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how to keep them engaged or coming back. One visit is rarely enough to forge a lasting connection. Think of it…
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E-commerce and Retail
Unlock the Power of Quantity Break on Shopify: Drive Revenue Growth
In today’s competitive e-commerce landscape, enhancing customer satisfaction while boosting sales is paramount. One effective strategy gaining traction among Shopify store owners is the Quantity Break feature. This tool allows merchants to offer tiered pricing based on the quantity purchased, encouraging customers to buy in bulk to take advantage of lower prices. For instance, a store might offer a single product for…
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Artificial Intelligence
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
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Sales Enablement, Automation, and Performance
KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a unified and reliable telephony solution that integrates smoothly with customer relationship management (CRM) platforms is greater than ever. That’s where…
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Customer Data Platforms
GetProspect: Find B2B Email Addresses and Manage Prospect Lists for Lead Generation
Finding accurate business contacts can feel like searching for a needle in a haystack. Sales professionals, marketers, recruiters, and business developers know how crucial it is to have a reliable tool that provides valid contact data in a timely manner for LeadGen. What if there was a platform that could help you uncover high-quality leads with just a few clicks,…
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E-commerce and Retail
Foursixty: Make Your Instagram Shoppable with UGC and Ambassador Shops
For brands seeking to transform Instagram content into shoppable experiences, the challenge often lies in balancing aesthetics with functionality. How can you turn user-generated content (UGC) and influencer partnerships into something that builds engagement and drives sales directly from your social platforms? Foursixty Foursixty provides the solution—bridging the gap between content and commerce with an intuitive platform that turns Instagram…
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Customer Data Platforms
The Evolution of Data-Driven Marketing
Data-driven marketing is a strategic approach that leverages customer information and data analytics to optimize marketing efforts, personalize customer experiences, and drive business growth. Its effectiveness lies in the fact that people with similar characteristics, interests, and behaviors tend to respond similarly to marketing stimuli. By collecting and analyzing vast amounts of customer data, marketers can identify patterns and segments…
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Email Marketing & Automation
Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It’s been years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail’s rapid market penetration and eventual dominance in the webmail space. Gmail’s seamless integration with Google Workspace enhanced its utility and stickiness for users. The…