Articles Tagged email:
-
Email Marketing & Automation
Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It’s been years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail’s rapid market penetration and eventual dominance in the webmail space. Gmail’s seamless integration with Google Workspace enhanced its utility and stickiness for users. The…
-
Email Marketing & Automation
5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
-
Customer Data Platforms
Krateo.ai: Spring Data Cleaning Means Deeper Consumer Understanding
Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data…
-
Sales Enablement, Automation, and Performance
Success.Ai: Unleash the Power of AI in Your B2B Email Sales Outreach and Appointment Setting
The ability to connect with potential buyers quickly and efficiently is paramount. Yet, many businesses struggle to break through the noise, facing challenges like low open rates, high bounce rates, and the daunting task of personalizing outreach at scale. Securing that first appointment is often the most formidable challenge. The B2B landscape is competitive, requiring sales warriors to reach out,…
-
Email Marketing & Automation
10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
-
Email Marketing & Automation
How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you’re sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you’ve not configured your email authentication. We work with many companies assisting them with their email migration, IP warming, and deliverability issues. Most companies don’t even realize they have a problem; they think subscribers simply aren’t engaging with…
-
Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…
-
Artificial Intelligence
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
-
Email Marketing & Automation
How Does Email Work? Headers, Routing, and Technology
An email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to the junk folder, or bouncing back to the sender temporarily (soft bounce) or permanently (hard bounce). Here’s a step-by-step breakdown…
-
Content Marketing
ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS
The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…