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  • Sales and Marketing TrainingThe History of Marketing

    The History Of Marketing

    The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…

  • Mobile and Tablet MarketingTextline SMS Text Messaging Platform and Software for Sales Teams with CRM integration

    Textline: Accelerate Your Sales With CRM-Integrated Text Messaging (SMS) For Teams

    Effective, fast, and documented communication is key to driving sales and building strong relationships with prospects and clients. Traditional methods like phone calls and emails are often slow and may not get the desired response. Text messaging (SMS) allows you to harness the power of business texting to accelerate your sales cycle and take control of your customer interactions. Let’s…

  • Content MarketingCall To Action Best Practices: Offers, Design, Locations, Infographic and Guide

    Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More

    Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…

  • Content Marketing60 Seconds

    How Much Content is Produced Online in 60 Seconds?

    mostYou may have noticed a bit of a lull in my posting of recent. While publishing daily has become part of my DNA in recent years, I’m also challenged with advancing the site and providing more and more features. Yesterday, for example, I continued with a project to integrate relevant whitepaper recommendations to the site. It’s a project that I shelved about…

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