Tips to Avoid Brand Resentment with your Email Strategy

We recently published an infographic on survey burnout where customers are becoming resistent to constantly getting bombarded with surveys. On the heels of this is a great analysis provided by Emailvision on how bombarding customers can actually result in brand resentment. The YouGov and Emailvision research asked consumers for their opinions on marketing correspondence, and sheds light on the missteps marketers might be taking that can bring about brand resentment. The study found: 75% reported

Emailvision Launches Email, Social and Customer Intelligence

Back in April, we announced that Emailvision had purchased SmartFOCUS. It’s now October and the results of the integration are nothing short of amazing, combining Email, Social and Customer Intelligence in a single solution. Emailvision has officially announced the release of Campaign Commander Enterprise. SmartFOCUS had a client-server solution with an incredible user interface and proprietary database that made it simple to build terabyte-sized data warehouses but easily slice and dice them in real-time –

Emailvision buys Objective Marketer

We’ve had the pleasure of meeting and working with the leaders in both of these companies last year: Emailvision and Objective Marketer. I reported on Emailvision earlier in the year because I was impressed with their internationalization efforts. Their application is not only global, so are the time zones… all the way down to the subscriber! The company is experiencing over 40% growth year over year and quickly growing into markets throughout South America and

The Only Truly Global Email Service Provider

NOTE: Emailvision is now part of SmartFocus. While it’s true that our hometown heroes, ExactTarget, are now expanded into the United Kingdom and Australia, they’re still fairly limited to English-speaking countries. Earlier this year, we had the incredible opportunity to meet the talented leadership team of Emailvision. Centered in Clichy, France (just outside of Paris), Emailvision may truly be the only global email service provider. Their user interface can be run in US English, UK

Leave Your Domain for What You DO

How many people are looking for someone who knows what you do? Now… how many people are actually looking for you? So… if you wish to be found on the Internet for what you do, why would you buy your name as a domain name and put a blog on it? You may not want to. Buy a domain name that first reflects what you do. Until folks know who you are, this is how