Emerging Technology
Martech Zone articles tagged emerging technology:
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Artificial Intelligence
Scott SchoenebergerFeb 2, 2023
3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…
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Advertising Technology
Douglas KarrNov 10, 2022
Marketing Takeaways for the Convergence of Television and Internet
The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…
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Content Marketing
Unnathi RayaproluApr 7, 2021
The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026,…
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Analytics & Testing
Andrey KoptelovDec 20, 2020
4 Ways Machine Learning Is Enhancing Social Media Marketing
With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…