Emma

Martech Zone articles tagged Emma:

  • CRM and Data PlatformsZapier No-Code, Code-Less Workflow Automation Platform

    Zapier: Your Code-Free Workflow Automation for Business

    Efficiency isn’t just an advantage; it’s a necessity. Businesses of all sizes constantly seek ways to streamline operations, integrate applications seamlessly, maximize productivity, and reduce downstream errors. Zapier, the online automation tool, is the solution that makes it all possible. Let’s explore what Zapier is, how it works, and why it’s a great alternative to writing code for API integrations.…

  • Analytics & Testing
    wishpond analytics

    Wishpond: Making Waves in Lead Generation and Automation

    There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in for some rough seas. Either they pray they can depend on their customer-base to look attractive to a buyer, or…

  • Email Marketing & Automationemail marketing psychology

    Optimizing Email Design to Capture the Attention of Your Reader

    A few months ago at a conference, I watched a fascinating presentation on the steps that an email reader takes as they dive into their email. It’s not the route that most people believe and it works very different from a website. When you view an email, you typically view the first words of the subject line and perhaps a…

  • Email Marketing & AutomationHow to use animated gifs in email (examples and tips)

    How To Use Animated GIFs Effectively In Your Email Marketing

    An animated GIF consists of a series of individual images or frames displayed in a sequence to create the illusion of motion or animation. Each frame can have its own time delay, allowing for different durations for each frame of the animation. Here’s a great example: Animated GIFs are commonly used on websites and in digital communication to add simple…

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