Does Technology Enable or Disable Your Marketing?

Having worked in Software as a Service over the last decade, much of its popularity comes from a company not having to work through its IT department. “As long as you don’t have to talk to our IT guys!“, is a mantra that I hear often, “They’re busy!“. Each request is made through the internal process and subsequently met with 482 reasons why it can’t be done. Ironically, these are the same guys that really