It’s Time for Your Year-End Marketing Review

It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down within categories is essential as well. In other words, don’t just list ‘online’… break online