Playoff: Add a Gamification Layer Into Any System

Implementing gamification strategies is a great way of motivating your target to move to the next level. If you have an existing software or process that you would like to add a layer of gamification to and you don’t have the time to have your own team of developers build a full solution, then Playoff provides a rapid, ideal alternative. Playoff is a powerful rules engine that can be easily integrated via SDK API into any

UserTesting: On-Demand Human Insights to Improve the Customer Experience

Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies that embrace human insights and get qualitative feedback from their customers (and not just survey data) are able to better relate to and connect with their buyers and customers in more meaningful ways. Collecting human

How Your Martech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools

Making the Case for WordPress in Enterprise: Pros and Cons

WordPress.org is growing in the enterprise, used across every major industry nowadays. Unfortunately, major businesses still bypass WordPress because of its reputation as a small business or independent blogging platform. In recent years, dedicated WordPress managed hosting platforms have evolved. We migrated to Flywheel for Martech Zone and have been ecstatic with the results. There are pros and cons of utilizing WordPress in the Enterprise. I’d liken the WordPress experience to racing. You have a

Curated Social Media Wisdom from Top Enterprise Experts

What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns. The information includes tips on establishing your social media presence, growing your audience, building community and general wisdom on representing your brand well and