How to Measure the ROI of Your Video Marketing Campaigns

Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion rates Emails containing video have a 96% higher click-through rate when compared to non-video emails Video marketers