Mixpanel: Custom, Event-Driven Analytics

What’s a page view matter to your business? Do you know? Are you sure? I know that sometimes we get a ton of traffic and it doesn’t matter, and other times we get a few great visits that lead to great business relationships. The marketing theory is that more is better so we all follow the lead. But do we have to? We’ve written about actionable analytics before – like Pirate Metrics for subscription-based businesses.