What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

9 Ways To Streamline Your B2B Events with Event Tech

New In Your Martech Stack: Event Management Software Event planners and marketers have a lot to juggle. Finding great speakers, curating awesome content, selling sponsorships, and delivering an exceptional attendee experience encompass a small percentage of their day-to-day activities. Still, they’re activities that take up a large amount of time. That’s why organizers of B2B events are increasingly adding Event Tech to their Martech stack. At CadmiumCD, we’ve spent over 17 years creating and polishing

How to Fully Leverage Twitter for Your Next Event

One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great for events. Julius Solaris, author of Social Media for Events (a free ebook!) believes it’s

FISH: Capture and Measure User Engagement at Your Next Event

FISH supports brands, event organizers, and sports leagues, with an event operating system that enables the collection of consumer data, facilitates fan engagement at brand activations, and provides fans the ability to collect content, enter sweepstakes, and share experiences through social media. Whether it’s capturing data collection for marquee events, measuring attendee behavior at corporate events or monitoring consumer engagement in a conference, FISH can measure all visitor behavior. The FISH reporting dashboard provides immediate

Your Checklist for a Successful Technology Festival!

This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without a hitch and I want to provide insight to others as to why it was

SimplyCast: Customer Flow Communication Platform

The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set

Your Mind Are Belong To Us

For the past few weeks I’ve been picking up and putting down books – one of them was The Big Switch, by Nicholas Carr. Today, I completed reading the book. Nicholas Carr did a fantastic job at building parallels between the evolution of the electrical power grid in this country and the birth of cloud computing. On a similar note, Wired has a great article, called Planet Amazon, in its May 2008 publication that tells

Eventbrite: Events Truly Made Easy

Eventbrite was founded in early 2006 and monthly volumes of tickets distributed are already in the millions with tens of thousands of users. I saw my first Eventbrite invitation from an event promoted by Dr. Thomas Ho and I’ve utilized it for 3 events already. Though clean, the interface is a little clunky. There are a TON of features packed into this application and that’s, no doubt, the challenge for locating the right menus in