VirBELA builds immersive virtual worlds for events, learning, and work.
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand awareness. However, meetings are a fundamental part of doing business. To succeed, businesses must conduct strategic
An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the metrics that explain how the event was received by potential customers, current customers, analysts and
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017, participants spent an average of 42 minutes watching each webinar, a 27 percent increase year-over-year
Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through personal introductions – many of which at events. What is Event Marketing? Event marketing is
Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must-read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an integrated capacity, but also to understand and measure how they are driving sales, brand awareness,
Marketers continue to see great results with social media for building brand awareness, driving conversions, and building relationships with prospects and customers. I’m not sure a single industry comes close to seeing the massive impact of social media that event marketers are seeing. When you can latch into social media for building awareness, friends sharing the event with other friends drives incredible traffic. And when we’re at the event, sharing our experience helps us to