Event Marketing
Martech Zone articles tagged event marketing:
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Event Marketing
BoomPop: A Platform for Corporate Destination Event Planning
Bringing teams together is crucial for fostering connection, alignment, and growth, but planning and executing in-person events can be daunting. Creating those special moments that facilitate meaningful connections is paramount for remote teams, valued customers, or an entire company. The logistical challenges of planning, coupled with the need to tailor experiences that genuinely resonate with team members, can detract from…
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Analytics & Testing
Conferize: The All-Inclusive Event Platform
Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…
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Event Marketing
VirBELA: Virtual Conferencing in 3-Dimensions
VirBELA builds immersive virtual worlds for events, learning, and work.
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Event Marketing
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…
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Analytics & Testing
Key Event Metrics Every Executive Should Track
An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the…