Event Marketing
Articles Tagged event marketing:
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Social Media & Influencer Marketing
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
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Analytics & Testing
Conferize: The All-Inclusive Event Platform
Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…
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Event Marketing
Facebook’s Latest Features Help SMBs Survive COVID-19
Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support. Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform –…
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Event Marketing
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…
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Event Marketing
BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017,…
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Content Marketing
How Does Event Marketing Increase Lead Generation and Revenue?
Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through…
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Event Marketing
Localist: Publish, Manage and Promote Your Events Online
Marketers are using events more than ever, and the impact is obvious. In fact, marketers rank tradeshows and events as their second most effective tactic after the company website Events help to bring in new leads, convert interested prospects to customers, and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an…
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Event Marketing
How to Market and Promote Your Next Online Event
We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events. Getting people to attend your event…
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Marketing Infographics
Presentation: How to Supercharge Your Event
I’ve been a longtime fan of Hugh McLeod and his art at gapingvoid for many, many years. Hugh recently published this presentation on supercharging your event. Too many event marketers believe that marketing ends once the event begins. In this day of search and social media, though, supercharging your event with the right offerings and opportunities will push the success…
