Event Marketing
Articles Tagged event marketing:
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Social Media & Influencer MarketingDouglas KarrJul 28, 2012
GROU.PS: Establish Your Own Social Network
UPDATE: It appears that significant reports of issues have been reported for GROU.PS. Thanks to one of our readers for bringing it to my attention. If you’re looking to launch your own niche social network for customers or a specific community, your options are to spend a lot of money on development or you could utilize any number of social…
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Event MarketingDouglas KarrSep 28, 2011
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
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Event MarketingRobby SlaughterMar 16, 2011
Marketing Idea: One-Click Event Registration
Over at the productivity consulting company I run, we do a ton of public seminars. We do the standard event marketing stuff: we’ve got the microsite, we’ve got the email newsletter, and we’ve got the online registration system. But we’ve got one more idea that we’re thinking about trying, and it’s a little crazy. Maybe you can help tell us…
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Paid and Organic Search Marketing
Harry HoweMay 5, 2010
Technology: Easy Target, Not Always the Solution
Today’s business environment is tough and unforgiving. And it is getting more so. At least half of the visionary companies extolled in Jim Collins’ classic book Built to Last have slipped in performance and reputation in the decade since it was first published. One of the contributing factors I have observed is that few of the tough problems we face…