Event Promotion
Martech Zone articles tagged event promotion:
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Social Media & Influencer Marketing
Douglas KarrOct 26, 2023
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
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Social Media & Influencer Marketing
Douglas KarrSep 5, 2023
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
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Marketing Infographics
Douglas KarrDec 3, 2014
How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…
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Analytics & Testing
Douglas KarrSep 17, 2013
Planspot: Promote and Sell out your Events
Planspot helps you to reach your event’s audience by promoting your event to specific magazines, publishers, newspapers and event listings, based on your event’s location and topics. Planspot allows you to reach your audience, get your event listed in magazines, blogs and other media, promote your ticket sales everywhere, and keep event information updated and synced. Key Features of Planspot:…
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Event Marketing
Douglas KarrSep 28, 2011
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
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Content Marketing
Douglas KarrJan 20, 2008
Why No Intense Debate?
There’s a new kid on the block on the comments side of the business, Intense Debate. The premise of the service is outstanding – provide a central repository to track your visitors’ comments, expand the commentary beyond your blog, and provide a very rich interface to display the comments. There is a single flaw with the service, though, that makes…