Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within

WordPress: Overwrite a Shortcode From a Parent Theme in Your Child Theme

Well, it’s been quite a while since I’ve shared some tips on programming in WordPress. Lately, I’ve been back on the bench deploying code for all of our clients and it’s been fun to get back into the swing of things. You may have noticed the new Marketing Whitepaper integrations throughout the site – that was quite a fun project! Today, I had a different issue. Many of our clients have buttons implemented through parent

Google Analytics: Don’t Record a Subdomain Click as a Bounce

Many of our clients are Software as a Service providers and have both a website and an application site. We advise the two often be kept separate since you want the ease and flexibility of a content management system for your site, but don’t want to be restrained by version control, security and other issues with your application. However, that brings challenges when it comes to Google Analytics when you’re running two separate accounts –

Bounce Rates, Time on Site and Event Tracking

There’s still a lot of misunderstanding of the definition of a bounce rate, how negatively it’s impacting your site, and how you can work to improve it. Since most of you are utilizing Google Analytics, an understanding of how Google treats a bounce is important. First, you may not realize it but Average Time on Site for bounced visitors always equals zero. In other words, as you’re looking at Average Time on Site, it’s only