Event

Martech Zone articles tagged event:

  • Advertising Technology
    What is a CTA? Effective design, GA4 measurement, and strategy infographic

    Harnessing the Power of Calls to Action: A Guide to Effective Strategy, Design, and GA4 Event Measurement

    Today’s Call To Action (CTA) is more than just a button or link on your content; it’s a crucial gateway to deeper customer engagement. While often underestimated, CTAs play a pivotal role in guiding your audience from casual interest to active participation in your brand. Let’s dive into understanding CTAs and how to craft them effectively, incorporating contemporary digital advancements.…

  • Analytics & TestingGoogle Analytics 4: Track WordPress Category as Event on Single Post

    How To Use Google Analytics 4 Events to Track Category Popularity in WordPress

    Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…

  • Event MarketingVx360 Virtual Experience

    MVRK: The Launch of the 3D Virtual Event

    Last week I was invited for my first tour of an online virtual conference space. To be honest, while the timing of the lockdown was in play and I thought it may be a nice tool, I was concerned it may be a bit too geeky and may not attract mainstream businesses. I thought it might be more like playing…

  • Event MarketingSioux Falls, Public Speaking

    How to Treat Your Public Speakers

    This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…

  • Event MarketingHow To Market Your Next Online Event

    How to Market and Promote Your Next Online Event

    We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events. Getting people to attend your event…

  • Marketing Infographicstwitter event professionals

    How to Fully Leverage Twitter for Your Next Event

    One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just how perfect Twitter is as a medium for this event. I’m not the only one that believes Twitter is great…

  • Marketing & Sales VideosPD2 1565

    Your Checklist for a Successful Technology Festival!

    This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without…

  • Email Marketing & Automationanatomy perfect event

    Anatomy of a Perfect Event

    Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if…

  • Analytics & Testingplanspot

    Planspot: Promote and Sell out your Events

    Planspot helps you to reach your event’s audience by promoting your event to specific magazines, publishers, newspapers and event listings, based on your event’s location and topics. Planspot allows you to reach your audience, get your event listed in magazines, blogs and other media, promote your ticket sales everywhere, and keep event information updated and synced. Key Features of Planspot:…

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