Vision6 Integrates Eventbrite for Invitations and Guest-List Management

Vision6 has a new integration with the event technology platform, Eventbrite, for marketers to easily manage their invitations and event communications. The platform allows you to: Create Invitations – Create beautiful, customized event invitations that really impress your guests. Synchronize Guests – Your event guest list syncs directly from Eventbrite making it easy to communicate at every stage. Automate – Set up a series to easily manage registrations, reminders and post event follow up. By syncing attendance

The Impact of Digital Marketing Trends on Credit Unions and Financial Institutions

Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM

13 Ways that Content Is Monetized Online

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own. I want to start with the pennies… then work into

5 Ways Your Event Calendar Can Enhance SEO

Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and

TidyMarketer: All-In-One SaaS Marketing Hub for Advertising Campaigns

Global media spend is increasing at a rate of 5.1%, expected to reach $2.1 trillion in 2019, according to McKinsey. . TidyMarketer has launched a marketing campaign solution with a media plan builder, campaign calendar, automated reports and much more, for collaborating marketing teams and agencies. The SaaS platform allows marketers to plan, coordinate, collaborate, and scale all campaign management from a single platform. It is designed to help marketers run successful campaigns from email marketing to social