While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder enables you to provide a clear path to conversion without distraction. Integrations – As a
If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance, you will find out in a second. What Are Exit-Intent Pop-ups? There are many different types
One of our customers is on Squarespace, a content management system that provides all the basics – including ecommerce. For self-service clients, it’s a great platform with many options. We often recommend hosted WordPress because of its unlimited capabilities and flexibility… but for some Squarespace is a solid choice. While Squarespace lacks the API and millions of productized integrations that are ready to go, you can still find some fantastic tools to enhance your site. We
If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue for publishers – but I’ve written before that it can come at a cost to the brand’s credibility. Spoutable may have the ideal solution
Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so the question is do you have an opt-in methodology on every page of your site via desktop or mobile?
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you to coordinate these strategies in a single, sophisticated targeting and conversion platform. The platform allows
Standards are a necessity when it comes to online advertising ad and call-to-action sizes. Standards enable publications like ours to standardize our templates and ensure the layout will accommodate ads that advertisers may have already created and tested across the net. With Google Adwords being the ad placement master, the pay-per-click ad performance across Google dictates the industry. Top Performing Ad Sizes on Google Leaderboard – 728 pixels wide by 90 pixels tall Half-Page –
Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some might argue these interruptions diminish the customer experience. Keeping this in mind, below are a