Experimentation
Martech Zone articles tagged experimentation:
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Analytics & Testing
Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
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Analytics & Testing
Optimizely Intelligence Cloud: How To Use Stats Engine To A/B Test Smarter, And Faster
If you’re looking to run an experimentation program to help your business test & learn, chances are you’re using Optimizely Intelligence Cloud – or you’ve at least looked at it. Optimizely is one of the most powerful tools in the game, but like any such tool, you might use it wrong if you don’t understand how it works. What makes…