Pattern89: Marketing AI Software for Your Digital Advertising

Two years after getting their start from venture studio High Alpha, Pattern89’s marketing AI platform is rapidly releasing new automations for Facebook, Instagram and Google ads. Pattern89’s AI marketing software combines the power of machine learning with unprecedented advertiser data. It identifies and analyzes data patterns that will improve campaign results. This constant data analysis keeps brands’ digital advertising up-to-date and maximized for performance. With the launch of their “Do This For Me” Button, Pattern89,

Google Optimize Launches for Marketers for Testing

Google Optimize has launched in beta to a limited group of users. I was able to sign up and did a walk-through of the platform today and all I can say is – wow. There are 3 reasons why I believe this is going to be a huge disruptor in the testing market. In fact, if I was a testing platform, I might be freaking out right now. The user interface is consistent with other

Google Experiments in Google Analytics… Meh

Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become,