What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so

What is Responsive Design? (Explainer Video and Infographic)

It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept. The idea was ingenious – why can’t we design sites that adapt to the the viewport of the device it’s being viewed on? What is Responsive Design? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and navigation with a minimum of resizing,

Renderforest: Real-Time Video Editing and Animation Templates Online

We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background music from a friend’s band, Brad and his team put together a great intro voiceover

How Much Does Explainer Video Production Cost?

My agency has outsourced quite a few explainer video jobs for our clients. We’ve gotten some amazing results over the years when using them, but the prices have varied greatly. While an explainer video may seem pretty straight forward, there are quite a lot of moving parts to put together an effective explainer video: Script – a script that identifies the problem, provides a solution, differentiates the brand, and compels the viewer to take action

Youtube: What’s Your Video Strategy There?

We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor’s site to see what the differences are. Quite often, one of those differentiators is