Social Commerce Breakdown

I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase, but now that social commerce is established and trusted, consumers are adjusting their behavior. After

Social Commerce Best Practices

This holiday season some doubt was spread as to the impact of social media on ecommerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews ecommerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel. Consumer findings from the report 44%

Start a Free Facebook Store with VendorShop

Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on

Open a Facebook Store in 15 Minutes with Payvment

Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s ecommerce platform? Payvment, a free Facebook application, allows businesses to set up virtual storefronts on their Facebook Fan pages. The term that’s flying around

Marketing Spending is Shifting to Search

I was just speaking at a regional Sharp Minds event and explaining Search Engine Dominance in Web 2.0. Much of business blogging’s success and the move into the social media for corporations has been driven by Search Engines. It’s not enough to build a cool site and wait for it to be found – you need to make your site findable and find other mediums to spread the word. Here’s some highlights taken from the