Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
JustControl.it: Automate Attribution Data Collection Across Channels
Reading Time: 5 minutes Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the
Crello: A Pay-As-You-Go Graphics Editor with Thousands of Beautiful Templates
Reading Time: 2 minutes We’re big fans of Depositphotos, an affordable stock photo, graphic, and video solution. It’s why we have them listed as a sponsor and continue to promote their service on our site and with our clients. Of course, we’re also an affiliate. The team behind Depositphotos has now launched Crello, a free visual editor that’s powered with millions of beautiful templates. Reminiscent of Canva (without the need to sign-up), Crello offers over 10,500 free images, including photos,
SiteKick: Automate White-Labeled Analytics Reporting for your Clients
Reading Time: 2 minutes If you’re working for multiple clients, building a baseline report or integrating multiple sources into a dashboard solution can be quite complex. SiteKick can handle all your recurring reporting with weekly, monthly, and quarterly reports. Each report is in a presentation format (PowerPoint) and can be branded, white-labeled to your agency or client, and the results can be edited or additional information provided before sending to your client. SiteKick Provides the Following Benefits Multi-Source Reporting
The COVID-19 Outbreak: Advertising and Marketing Impact
Reading Time: 3 minutes It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means providing ample technology for a remote workforce, moving to zero contact services when possible, and tightening the reins on business expenses. Where to spend marketing dollars is crucial during these times. Businesses also have to