SiteKick: Automate White-Labeled Analytics Reporting for your Clients

If you’re working for multiple clients, building a baseline report or integrating multiple sources into a dashboard solution can be quite complex. SiteKick can handle all your recurring reporting with weekly, monthly, and quarterly reports. Each report is in a presentation format (PowerPoint) and can be branded, white-labeled to your agency or client, and the results can be edited or additional information provided before sending to your client. SiteKick Provides the Following Benefits Multi-Source Reporting

The COVID-19 Outbreak: Advertising and Marketing Impact

It’s extremely valuable to work with an agency that is on top of important marketing updates at all times. As every business is being forced to make changes due to current world circumstances and COVID-19 health and safety, it means providing ample technology for a remote workforce, moving to zero contact services when possible, and tightening the reins on business expenses. Where to spend marketing dollars is crucial during these times. Businesses also have to

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The competition for quality inventory is fierce.  Ecommerce advertisers are managing their boom time, while other advertisers – like mobile games and apps – are hoping to just close the year strong.   Late Q4 is the busiest time of the year for

4 Considerations to Amplify Paid Facebook Campaigns

“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The key, however, is to learn which tactics will move the needle and lead to

Databox: Track Performance and Discover Insights in Real-Time

Databox is a dashboarding solution that where you can choose from dozens of pre-built integrations or use their API and SDKs to easily aggregate data from all of your data sources. Their Databox Designer doesn’t require any coding, with drag and drop, customization, and simple data source connections.   Databox Features Include: Alerts – Set alerts for progress on key metrics through push, email, or Slack. Templates – Databox already has hundreds of templates ready

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many