Adzooma: Manage and Optimize Your Google, Microsoft, and Facebook Ads In One Platform

Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all centrally. Adzooma offers both an end solution for companies as well as an agency solution for managing clients and it’s trusted by over 12,000 users. With Adzooma, you can see how your campaigns are performing at a glance with key metrics such as Impressions, Click, Conversions

Meet the 3 Drivers of User Acquisition Campaign Performance

There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to testing a new platform can give you better results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll run across is worth doing. This is especially true if you’ve got limited resources. If you’re on a small team, or you’ve got budget constraints or time constraints, those limitations will preclude you from trying

4 Considerations to Amplify Paid Facebook Campaigns

“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The key, however, is to learn which tactics will move the needle and lead to

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of demand for your small business. Why Small Businesses Advertise on Facebook 95% of

The Best Course To Get Started With Facebook Advertising

The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that I had the pleasure to hear Andrea speak again! First, she’s incredibly funny – it’s

Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach

For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day. The number of active monthly Facebook users worldwide stands at approximately 2 billion. But for marketers,

5 Rookie Facebook Ad Mistakes To Avoid.

Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective selection, audience targeting, or ad copy can steamroll your campaign into failure. In this article,

How to Get the Most Out of your Facebook Ad Campaign with Landing Pages

There’s no point in spending a dime on any online ad if you haven’t made sure the page that ad is sending people to is ready to receive them. It’s like creating flyers, TV ads and a billboard promoting your new restaurant, and then, when people arrive at the address you’ve given, the place is dingy, dark, filled with rats and you’re out of food. Not good. This article will take a look at a