Facebook Advertising
Martech Zone articles tagged facebook advertising:
- Social Media & Influencer Marketing Douglas KarrNov 30, 2023
How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: Different interactions (comments, likes, shares) were weighted differently. Time Decay: The older the post, the less likely it would appear…
- Social Media & Influencer Marketing Douglas KarrOct 26, 2023
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
- Advertising Technology Douglas KarrOct 21, 2023
Tiger Pistol: Collaborative Social Media Advertising for Facebook and Instagram at Scale
Simplifying high-performance social media advertising and making those strategies scalable is challenging for companies advertising on Facebook and Instagram. Tiger Pistol’s Collaborative Advertising Platform™ has advanced how brands, resellers, and agencies approach social advertising, removing barriers and driving impressive results. Tiger Pistol offers a comprehensive solution that brings all your channel partners and sales locations under one umbrella, making creating…
- Advertising Technology Vaibhav PandyaAug 9, 2023
What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
- Advertising Technology Douglas KarrJul 17, 2023
Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
- Advertising Technology Maria NovikovaMay 16, 2023
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
- Advertising Technology Gellena LukatsApr 19, 2023
How To Get The Most From META’s Special Ad Category
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…
- Advertising Technology Douglas KarrOct 5, 2020
Adzooma: Manage and Optimize Your Google, Microsoft, and Facebook Ads In One Platform
Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all centrally. Adzooma offers both an end solution for companies as well as an agency solution for managing clients and it’s trusted by over 12,000 users. With Adzooma, you can see how…
- Advertising Technology Douglas KarrJun 27, 2020
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
- Advertising Technology Brian BowmanMar 20, 2020
Meet the 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to testing a new platform can give you better results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll run across is worth doing. This is especially true if you’ve got limited resources. If you’re on a small team,…