Facebook Advertising
Articles Tagged facebook advertising:
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Advertising Technology
Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
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Advertising Technology
The Top 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color of a call to action (CTA) button to testing a new platform can improve results. But that doesn’t mean every UA (User Acquisition) optimization tactic you’ll encounter is worth pursuing. This is especially true if you’ve got limited resources. If you’re on a small team or have…
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Advertising Technology
4 Considerations to Amplify Paid Facebook Campaigns
“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.”Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The…
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Marketing Infographics
A Guide for Small Businesses to Advertise on Facebook
The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a…
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Sales and Marketing Training
The Best Course To Get Started With Facebook Advertising
The first time I met Andrea Vahl and heard her speak was years ago at Social Media Marketing World. Years later, I was blessed to have our paths cross again when we were both speakers at Concept ONE, an incredible digital marketing expo put on in the beautiful Black Hill Mountains of South Dakota. And wow, am I glad that…
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Social Media & Influencer Marketing
Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach
For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…
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Content Marketing
5 Rookie Facebook Ad Mistakes To Avoid.
Facebook ads are extremely easy to use – so easy that within a few minutes you can set up your business account and start running ads that have the potential to reach two billion people. While being very easy to set up, running profitable Facebook ads with a measurable ROI is anything but easy. A single mistake in your objective…
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Social Media & Influencer Marketing
How to Get the Most Out of your Facebook Ad Campaign with Landing Pages
There’s no point in spending a dime on any online ad if you haven’t made sure the page that ad is sending people to is ready to receive them. It’s like creating flyers, TV ads and a billboard promoting your new restaurant, and then, when people arrive at the address you’ve given, the place is dingy, dark, filled with rats…
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Advertising Technology
Social Media Advertising is a Failure
When I got into traditional media marketing, I was immediately pulled into what could be accomplished with data. Data directed our testing and verbiage in direct marketing and advertising, gave us accurate reporting and measurement, and provided us with a much clearer picture of who they were, what they wanted, where they were, where they wanted and how they wanted…
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Marketing Infographics
The Power of Facebook
On the heels of publishing Why Facebook Doesn’t Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are. In an analysis of over 60 campaigns on Facebook, 49%…