Trends on Facebook Marketers Should Be Aware Of

This past month, Facebook released yet another update affecting the News Feed, which allows users much more control over the people and content that they wish to see first. Pagemodo has comprised a list of 10 trends from research conducted throughout this year on Facebook. I’ve added some commentary on why you should be aware of it with your social media marketing efforts. Facebook Video Domination – While video is skyrocketing on Facebook, be aware

Source Metrics: Track In-Store Purchases from Facebook

The Source Metrics in-store ad tracker provides retailers with analytics that are a direct result of their Facebook Ad platform. Total in-store conversions, sales by individual stores, total number of all in-store conversions, time of day of all in-store conversions and total revenue of re-deemed items are available. While studies show that Facebook ads are getting more clicks year after year, the impact these adds have on the bottom line is still somewhat of a