Facebook Shops: Why Small Businesses Need To Get Onboard

For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty independent retailers doesn’t have an ecommerce-enabled website, but does Facebook Shops offer a simple solution for small businesses to get selling online? Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than

Why Ecommerce Brands Should Invest More Into Instagram

These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the attention of some of the top eCommerce brands. Users interact with brands more on Instagram

Trends on Facebook Marketers Should Be Aware Of

This past month, Facebook released yet another update affecting the News Feed, which allows users much more control over the people and content that they wish to see first. Pagemodo has comprised a list of 10 trends from research conducted throughout this year on Facebook. I’ve added some commentary on why you should be aware of it with your social media marketing efforts. Facebook Video Domination – While video is skyrocketing on Facebook, be aware

Social Commerce Best Practices

This holiday season some doubt was spread as to the impact of social media on ecommerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews ecommerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel. Consumer findings from the report 44%

Start a Free Facebook Store with VendorShop

Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on

Open a Facebook Store in 15 Minutes with Payvment

Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s ecommerce platform? Payvment, a free Facebook application, allows businesses to set up virtual storefronts on their Facebook Fan pages. The term that’s flying around