What are all the Facebook Ad Targeting Options?

Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential

Social Media Demographics

I’m not sure of the real value of looking at demographics by social media site when the penetration and diversity of these social media sites are so widespread. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is somewhat interesting to see that there are nuances in the demographics based on the platform, though. In a perfect world, your brand would create a presence

Vimeo gains Video Market Share: Traffic Up 269%

Recently, I’ve been doing a lot of research on video for my clients. Video is becoming a huge factor in the online experience; in fact, there’s a good chance that your site will get totally skipped over by a good percent of visitors unless you provide video. New smart phones are also optimized for video and viewership is screaming. YouTube is already the second largest search engine on the Internet. But other video platforms are

5 Ways to Benefit from Facebook’s Analytics

I think Facebook could set a record in the amount of newsworthy material it produces in a week. The most recent news is Facebook launching of analytics tools. After reading about this on Fast Company I’ve decided that it’s a great addition to Facebook’s world domination. Kidding aside it’s a cool feature that will show who “likes” what without sharing personal information. The tool shares data based mostly on demographics similar to Foursquare’s analytic business

Google Announces $1B Revenue Share Program with YOU!

It’s not true, just link bait. Metacafe, a search and ranking system for videos, just surpassed $1,000,000 in shared revenue with its content creators. Mike reports that Revver also hit the $1,000,000 in shared revenue this year as well. I’ve been critical of Google’s attack on content providers who solicit payment for link placement. Michael Graywolf has as well… he’s also taking major websites to task for caving to the Google Powers-That-Be. Google claims that