Start a Free Facebook Store with VendorShop

Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on

Open a Facebook Store in 15 Minutes with Payvment

Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s ecommerce platform? Payvment, a free Facebook application, allows businesses to set up virtual storefronts on their Facebook Fan pages. The term that’s flying around

Marketing Spending is Shifting to Search

I was just speaking at a regional Sharp Minds event and explaining Search Engine Dominance in Web 2.0. Much of business blogging’s success and the move into the social media for corporations has been driven by Search Engines. It’s not enough to build a cool site and wait for it to be found – you need to make your site findable and find other mediums to spread the word. Here’s some highlights taken from the