How to Optimize a Business Page on Facebook

Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key that your business is properly registered, the location pinpointed, and the business categorized accurately within Facebook. Earlier this summer IFrame

Your Facebook Page Checklist

With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most popular posts ever on their blog. It was so popular that they decided to turn

Spam, Bacn and Mobile Email: RJ Talyor

I had the opportunity to work with RJ while at ExactTarget. This is a great interview RJ did with BNET.TV on bacn (irrelevant email), spam (unsolicited email) and some of the growing challenges of sending out email that can be viewed and welcomed across a multitude of mobile devices. Great interview, RJ!