Facebook Metrics

Martech Zone articles tagged facebook metrics:

  • Analytics & Testing
    social media measurement

    How to Measure Social Media Success

    Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI…

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