Source Metrics: Track In-Store Purchases from Facebook

The Source Metrics in-store ad tracker provides retailers with analytics that are a direct result of their Facebook Ad platform. Total in-store conversions, sales by individual stores, total number of all in-store conversions, time of day of all in-store conversions and total revenue of re-deemed items are available. While studies show that Facebook ads are getting more clicks year after year, the impact these adds have on the bottom line is still somewhat of a

Social Ad Spending Forecast

Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves