Getting Started with Facebook Business Pages and Facebook Marketing

Reading Time: 4 minutes Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its full potential. To get the most out of Facebook marketing, it’s important to develop a

6 Strategies that Hotels Are Using to Leverage Facebook Marketing

Reading Time: < 1 minute Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the benefits of both infographic development and Facebook marketing? Why? The infographic provides a step-by-step for hotels to take advantage of Facebook for their marketing efforts, including:

Have You Created a Call-To-Action Button on Facebook?

Reading Time: < 1 minute I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically avoided strategies that drove visitors out of Facebook and back to the company. I always

Your Facebook Page Checklist

Reading Time: < 1 minute With the news of Facebook’s Graph Search, it remains to be seen how popular the feature will be once it’s released to the masses. In preparation, it’s time to clean up your Facebook Page. Shortstack wrote a post with an extensive checklist about how to evaluate your Facebook Page. Their readers loved it — it was one of the most popular posts ever on their blog. It was so popular that they decided to turn

Steps to Create a Facebook Page

Reading Time: < 1 minute Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page. For some of us that have done it enough times, we don’t mind banging around the Facebook interface to eventually get what we need. But the process is anything but simple for the average Facebook user. Having a Facebook page for your business isn’t an option anymore… the huge numbers of readers and