Navigating the Wacky Rules of Facebook Contests and Sweepstakes

Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – and the folks at Shortstack have put together this concise

Infographics: 10 Things You Didn’t Know about Online Contests

High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got a budget for the creation of their application and advertising collect 10 times more entrants.