6 Strategies that Hotels Are Using to Leverage Facebook Marketing

Reading Time: < 1 minute Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the benefits of both infographic development and Facebook marketing? Why? The infographic provides a step-by-step for hotels to take advantage of Facebook for their marketing efforts, including:

What is the Impact of Online Consumer Reviews on Your Business?

Reading Time: 4 minutes We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more clients. Their service spells out the impact

Podium: Collect and Manage Reviews in One Centralized Platform

Reading Time: 2 minutes I was recently reading a post from Joel Comm about a moving company Fine Line Relocation Movers. It’s a harrowing tale of an industry that’s rife with bait and switch techniques. I was once held hostage by a mover that wouldn’t unload my furniture after a national move until I paid them cash for going up a second flight of stairs. The second flight, by the way, was one more stair than what their contract

A Solicited or Paid Review is a Risky Review

Reading Time: 5 minutes We had a solid discussion at a regional leadership event on collecting reviews from businesses and consumers online. Much of the discussion was around paid reviews or rewarding customers for reviews. I’m not an attorney, so I’d recommend you speak to yours before listening to me. My stance on this is simple… don’t pay or reward reviews. You may disagree with me, but just as the organic search industry was overtaken by falsely inflating rankings,

MomentFeed: Localized Mobile Marketing Solutions for Search and Social

Reading Time: 3 minutes If you’re a marketer at a restaurant chain, or over franchisees, or a retail chain, you can’t possibly work across every market and medium to promote each location without some kind of system. Your brand is largely invisible to local search, blind to local customer engagement, don’t have tools to create locally relevant ads, and they are often not managing a complete social media presence. Compound the effort with some key consumer behavioral changes: It’s