What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into

Video Marketing Statistics That You May Not Have Known!

Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.uk reveals the latest video marketing statistics. 10 Facts about Video Marketing 78.4% of United States users

The 4 Elements You Should Have in Every Piece of Content

One of our interns who is researching and writing initial research for us was asking if I had any ideas on how to expand that research to ensure the content was well-rounded and compelling. For the last month, we’ve been doing research with Amy Woodall on visitor behavior that helps with this question. Amy is an experienced sales trainer and public speaker. She works closely with sales teams on helping them recognize indicators of intent

The Art and Science of Content Marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art