How to Improve Customer Loyalty with Digital Marketing

Reading Time: 7 minutes You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s

Clarity Attacks Buzzwordsmithiness On Contact

Reading Time: 3 minutes A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:

10 Facts That Will Surprise You About Social Media

Reading Time: 2 minutes One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, or a webinar about some rule of social media. There

BlitzMetrics: Social Media Dashboards For Your Brand

Reading Time: < 1 minute BlitzMetrics offers a social dashboard that monitors your data across all your channels and products in one place. No need to search for metrics across all the various social platforms. The system provides reporting on your top fans and followers to help you build brand awareness, engagement and ultimately – conversions. Most of all, BlitzMetrics help marketers understand when and what content is the most effective so that you can adjust your messaging according to

Do Big Follower Numbers Really Count?

Reading Time: 3 minutes If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that marketing is not about the eyeballs, it’s about the intent. Have I changed my mind? No, not when it comes to advertising. I don’t care about how many total followers or subscribers you have, I