Martech Zone articles tagged fans:

  • Artificial IntelligenceNext Generation NFT (Non-Fungible Token)

    The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them

    Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…

  • Ecommerce and RetailHow Blockchain Will Impact Influencer Marketing

    Beyond The Screen: How Blockchain Will Impact Influencer Marketing

    When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator…

  • Content Marketing2021 Marketing Trends: The Rise of the Ambassador and Creator Era

    Marketing Trends: The Rise of the Ambassador and Creator Era

    2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of…

  • Analytics & TestingCustomer Retention

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user…

  • Content Marketing

    Clarity Attacks Buzzwordsmithiness On Contact

    A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive…

  • Marketing Infographics10 surprising social media facts cover

    10 Facts That Will Surprise You About Social Media

    One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe…

  • Content Marketing
    Depositphotos 10597564 s

    Do Big Follower Numbers Really Count?

    If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that marketing is not about the eyeballs, it’s about the intent. Have I changed my mind? No, not when it comes…

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