Fcommerce
Martech Zone articles tagged fcommerce:
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Analytics & Testing
Douglas KarrNov 11, 2021
Zyro: Easily Build Your Site Or Online Store With This Affordable Platform
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If…
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Ecommerce and Retail
Douglas KarrOct 5, 2015
Why E-commerce Brands Should Invest More Into Instagram
These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the…
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Ecommerce and Retail
Douglas KarrMay 31, 2013
Social Commerce Breakdown
I’m not sure why there are naysayers on social commerce… I believe folks (B2B or B2C) will make a purchase anywhere online. As long as the person wants or needs the product – and they trust the vendor – they’ll click the purchase button. I even used to say that folks didn’t go into Facebook wanting to make a purchase,…
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Ecommerce and Retail
Douglas KarrDec 13, 2012
Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
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Ecommerce and Retail
Douglas KarrJun 5, 2012
Open a Facebook Store in 15 Minutes with Payvment
Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s e-commerce platform? Payvment, a free Facebook application, allows businesses…