The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

Greed, Fear and Failed Entrepreneurs

The largest difference I’ve observed in all the companies that I work for on success versus failure is the ability for the entrepreneur or business to actually execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success simply because they don’t execute. Fear and greed are the two things I see that stop entrepreneurs in their tracks. Here are a couple of examples: Entrepreneur A has a great product that’s working

Productivity Secrets: Technology Isn’t Always Technical

I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information Technology Even though the word technology comes from the Greek word téchnē, meaning “craft,” these