Do Men and Women Prefer Different Colors?

We’ve displayed some great infographics on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap! Other Findings on Color and Gender Blue is the most common favorite color amongst both men and women. Green elicits feelings of youth, happiness, warmth, intellect, and energy. Males tend to gravitate towards brighter colors, while

Gender-based Consumer Habits

The folks at G+ have put together an infographic to provide some of the nuances with regard to gender-specific consumer habits. Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target customers, so today we

Here’s how you say thanks without a word!

Pretty cool campaign and an idea that should be adopted for anyone in uniform who’s sacrificing their time, their family and even their lives for us. The Gratitude Campaign: Click through for the video.

Send a Holiday Message to the Troops!

Don’t see anything? Click through to the post…