Utilizing BlueOcean’s Proprietary AI To Unlock Connected Fitness Brand Insights

Every year, especially as we approach the holidays and reflect on the most memorable campaigns of the year, there are countless battles to see which brands have captivated audiences. With the stress and uncertainty that the pandemic brought this year, there’s a new battle, and this time it’s a battle for our health.  As we adapted to doing everything from home, we witnessed how the pandemic propelled the future of fitness. Smart at-home equipment like