Financial Industry

Martech Zone articles tagged financial industry:

  • Marketing EventsSalesforce Fintech Customer Journeys On-Demand Webinar

    On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce

    As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…

  • Advertising Technologycredit union marketing 2017

    The Impact of Digital Marketing Trends on Credit Unions and Financial Institutions

    Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must-read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean…

  • Content MarketingQuestions

    Q&A: Reinventing Business Forums

    Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…

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