Financial Service Integration
Martech Zone articles tagged financial service integration:
- CRM and Data Platforms
mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs
A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP)…