Financial Technology

Martech Zone articles tagged financial technology:

  • Ecommerce and RetailInterkassa: How Do QR Code Payments Work?

    How Does QR Code Payment Technology Work?

    In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency and convenience. This article explores the workings of QR code payment technology, its intricacies, and its advantages to businesses and…

  • Content MarketingFuture of B2B Influencer Marketing

    B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?

    As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…

  • Advertising TechnologyData Silos Across Multiple Domains

    Closing Data Gaps Across Different Domains In Financial Services

    Targeted advertising and marketing in financial services generates a huge payoff. That payoff can be exponentially increased by six to seven times through personalized messages offered in real-time through contextualized data. These benefits are built on the foundations of real-time customer listening through data collection and identity resolution, making real-time customer data platforms (CDPs) a vital component to driving revenue…

  • Ecommerce and RetailBleu Bluetooth Payments

    How Bluetooth Payments Are Opening Up New Frontiers

    Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant.  As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…

  • Analytics & TestingMarketing Strategy

    What is a Marketing Strategy?

    Over the last several months, I’ve been assisting Salesforce customers with developing a strategy on how to best utilize their licensed platforms. It’s an interesting opportunity and one that’s actually surprised me. Having been an early employee of ExactTarget, I’m a huge fan of the infinite capabilities of Salesforce and all of their available products. This opportunity came to me…

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