Find Your Influence: Create Global Conversations Led By Inspired Content

Influencer marketing connects brands with the powerful voices of digital content creators. These connections spark authentic conversations around a brand message, leveraging the creator’s loyal and engaged following across social media channels, while driving awareness and engagement. This creates word-of-mouth awareness to your target demographic, directly through the social media channels where they spend all their time. At Find Your Influence, we help you find the right voices for your brand and let them get

GroupHigh: Research and Track Your Blogger Outreach

Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz) and traffic stats from Compete.com and Alexa. The platform allows users to find, track and

Lefty: Create, Choose, Activate, and Measure Instagram Influencers

Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform on Instagram influencers. Lefty has opened their software to the public and brands like Shiseido or Uber are already using it. Here is a short video presenting their solution. Lefty builds influencer profiles based on geography, interests,

Brand24: Using Social Listening to Protect and Grow Your Business

We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief by businesses after a decade of learning how to deploy the strategies and tools to

Lumanu: Find Influencers and Discover Influential Content

Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that

DemandJump: Predictive Marketing and Competitive Intelligence

The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, , only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact whatsoever. It’s no wonder that . As the percent of overall consumer and business purchase journeys migrate online, marketers recognize they need to get a message in front