Publicfast: Find Influencers, Build Campaigns, and Measure Results

Reading Time: 3 minutes My firm is working with a manufacturer right now that is looking to develop a brand, build their ecommerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and drive acquisition. Influencer marketing continues to grow, but the results are typically aligned directly with

Find Your Influence: Create Global Conversations Led By Inspired Content

Reading Time: 2 minutes Influencer marketing connects brands with the powerful voices of digital content creators. These connections spark authentic conversations around a brand message, leveraging the creator’s loyal and engaged following across social media channels, while driving awareness and engagement. This creates word-of-mouth awareness to your target demographic, directly through the social media channels where they spend all their time. At Find Your Influence, we help you find the right voices for your brand and let them get

GroupHigh: Research and Track Your Blogger Outreach

Reading Time: 2 minutes Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz) and traffic stats from Compete.com and Alexa. The platform allows users to find, track and

Lefty: Create, Choose, Activate, and Measure Instagram Influencers

Reading Time: < 1 minute Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform on Instagram influencers. Lefty has opened their software to the public and brands like Shiseido or Uber are already using it. Here is a short video presenting their solution. Lefty builds influencer profiles based on geography, interests,

Brand24: Using Social Listening to Protect and Grow Your Business

Reading Time: 4 minutes We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief by businesses after a decade of learning how to deploy the strategies and tools to