The Two New Ecommerce Metrics You Should Be Tracking

Merchandising (according to Wikipedia as of March 19 at 10:18am Pacific Daylight Time) is: Any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The first (apocryphal) story of merchandising and data concerns disposable diapers and

Findability – 21 New Rules of Content Marketing

While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization,

It’s the Most Wonderful Zeitgeist of the Year

It’s with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.