Not Enough Agencies Tell Prospects to Take a Walk

One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well, that will lead to referrals and a continued healthy relationship.